On 19-22 January 2012, the annual Tourist Fair «Matka-2012», the largest in Northern Europe, was held in Helsinki (Finland).
The International Travel Fair «Matka-2012» is traditionally the first major event of tourist industry in Northern Europe. The exhibition covers an area of about 15,000 square meters, involved about 1,100 companies from 76 countries and over 80,000 visitors including 18,000 professionals. This year number of the Ukrainian participants increased, three companies from Ukraine took part at the exhibition: Ukraine International Airlines and travel companies Real Ukraine, Albatross-Travel.
During the exhibition a number of parallel events, including workshops, briefings and forums were carried out.
The Embassy of Ukraine organized a special presentation of Ukraine on the occasion of the Football Championship Euro-2012 to be held in the country this summer. With regards to this European level event Ambassador of Ukraine Andriy Deshchytsya invited visitors, media representatives, professionals of tourism businesses to visit Ukraine. The presentation was organized with the assistance of the International Airlines of Ukraine, Kiev State Administration and Lviv city Council.