On January 20, 2011 in Helsinki, Finland, the Ambassador of Ukraine Mr. Andrii Deshchytsia attended the opening of the largest travel fair in Scandinavia - MATKA 2011.

This year's exhibition gathered companies from 74 countries. Ukraine is represented by the company  «International Airlines of Ukraine»  with the assistance of the Embassy of Ukraine in Finland.

The exhibition will run until January 23, 2011. At the Ukrainian stand visitors can obtain brochures, CDs with presentations, books about tourism, economic and cultural potential of Ukraine and also receive consultation on various issues on traveling to Ukraine.

Organizers expect the exhibition to be attended by about 82 thousand people.